Travel, Technology, Software Experts…

The Dots & Lines’ team experience spans the spectrum of travel
services distribution. This experience combined with proven
marketing techniques enable us to design and deliver an automated
and repeatable process that produces remarkable revenue growth
for your company.

Our hands-on team combines PR, marketing automation, branding, content writing, website design, video production and social management to help b2b service providers who want marketing ROI.

Katharine Williams

Partner and President

Katharine was named president of Dots & Lines in April 2018. She previously served as product line director of the marketing division of GoldSpring Consulting, an independent travel management consultancy. Prior to joining GoldSpring, Katharine worked in sports marketing and communications with professional and collegiate teams, as well as large-scale special events. Katharine currently serves as the Co-Chair of the GBTA Ladders Media & Communications committee. She is a current member of WINiT, where she previously served as a member of the Conference & Event Planning Committee and a WINiT mentee from 2016 to 2017. She earned both her undergraduate degree (2009) and MBA (2015) from Wake Forest University.

Mark Williams

Partner and CFO
Mark serves as CFO for Dots & Lines. He previously served as a partner with GoldSpring Consulting with responsibility for operations as well as sales, client delivery, and administration. Prior to starting GoldSpring in January 2014, Mark was a Principal at Advito, the consulting division of BCD Travel. Prior to Advito, he held roles in the Business Transformation Outsourcing practice at IBM. Mark began working in the travel industry in the late 1980s with WorldTravel Partners, followed by 10 years as the Director of Travel for Price Waterhouse and PricewaterhouseCoopers. Prior to his work in travel management, Mark worked for Price Waterhouse in the tax practice. He began his career in the front office of the Atlanta Braves where he was responsible for various accounting functions in the baseball operation. Mark is a Certified Public Accountant, has a Bachelor’s degree in Accountancy from Wake Forest University, a Master of Taxation degree from Georgia State University, and is a former president of the Association of Corporate Travel Executives (ACTE).

Stan Berteloot


Stan is a multicultural executive with over 25 years of marketing, communication, and business development experience.
He brings to the Dots & Lines clients his passion for creating growth and creating compelling stories in challenging B2B environments. Stan has over 17 years of experience in the business travel industry.
Stan is behind the reputation and success of KDS, a leading software company providing a cloud-based B2B travel & expense management solution now part of Amex GBT. He has also served as ACTE EMEA director and is a founding member of GBTA France.
Stan graduated with a BA in Journalism from The University of Maryland.

Visual Communications Expert Bill Bond

Bill brings more than 30 years of experience in the global travel management industry with an emphasis in marketing and business development to the Dots & Lines team.
Prior to joining Dots & Lines, Bill was the Director of Global Marketing and Sales Support for Radius Travel, one of the industry’s largest networks of global travel agencies. He also previously worked as a Director of Marketing for BCD Travel.
Bill is a creative force with solid communications skills and is an expert at visual communications as well as sales proposal strategies. Bill earned his BA in English and a BS in Business Administration at Tulane University in New Orleans.


An influential communicator, Lauren Holmes has more than 20 years of global marketing and communications experience. Prior to joining Dots & Lines, she served as the Director of Marketing and Communications for Advito, the global consulting arm of BCD Travel. She conducted similar work at TravelClick, where she oversaw the global public relations efforts in addition to the brand transformation following two major company acquisitions. She began her career in public relations and marketing roles at the corporate office for The Ritz-Carlton Hotel Company, later serving as the Director of Public Relations for the company’s flagship resort in Naples, Florida.


Clare is a recent graduate from Georgia College & State University, where she graduated with a bachelor’s degree in communication with a focus in public relations. Clare completed multiple internships during and following her undergraduate studies, including roles with the GCSU Athletic Association sports information department, Lee & Associates Atlanta, and The Ryan Seacrest Foundation at Levine Children’s Hospital and Speed Digital in Charlotte, North Carolina.


Abby joined the Dots & Lines team in May 2018. Prior to joining Dots & Lines, Abby worked as the Assistant Director of Digital Communications for Chick-fil-A in Austin, TX, where she led the franchise’s Social Media, Graphic Design, Public Relations, and Event Planning efforts
In 2017, she graduated from Texas A&M University with a Bachelor’s Degree in Leadership, a Business Minor and a Communications Minor.
During her time at Texas A&M, she held two different internships with
BCD Travel where she was introduced into the travel industry.